Recently we presented our free eGift card solution for local businesses at the 49th Stamford Tech Meetup. The meetup took place at the Stamford Innovation Center in downtown Stamford, Connecticut. It was a great night for networking, learning about emerging technologies and startups, and socializing. Every month techies in Fairfield County gather at the Innovation Center for this meetup which always includes a "Hack of the Month" and 3 demos from tech companies in the local area. Out of three presentations that night, we won for best demo!
Mashable's fifth annual Social Media Day was on June 30th, 2014 and GiftFly was lucky enough to join #SMDAY #Stamford Meetup at the Stamford Innovation Center sponsored by Pitney Bowes. Events started at 4:30pm including a wonderful and informative presentation, "LinkedIn: The Sales and Marketing Power Play" by Sandra Long, Owner of Post Road Consulting (slideshare below). We love days like Social Media Day because it helps small to medium sized businesses learn about and embrace the power of social media and online marketing. Social media has changed our lives and our mindset, so why not celebrate it on a special day every year as we at GiftFly like to say, "Every Day's a Holiday!"
It is no secret that innovation is what drives the marketplace in business. The most successful companies are the ones that stand out from their competition. They have the “it factor” that brings in consumers, and more importantly, their money. Over the past 15 years, gift cards have become an increasingly prominent piece of commerce. In the age of the Internet, e-gifting has cornered its own section of this business, growing from $300 million in 2012 to an estimated $3 billion in sales in 2013. At GiftFly, we have come up with a way that allows you to sell gift cards in a way that was impossible before. It also provides you with new and innovative ways to market to your customer base. With GiftFly, you can truly set yourself apart from businesses that are vying for the same spot.
So, what exactly is GiftFly? We are an online gift card solution that allows your customers to buy gift cards to your business at all hours of the day. Consumers will buy a gift card in any amount, and the receiver will get his/her digital gift card via email, Facebook and/or text. They will then come into your business to redeem their eGift card, at which point you will scan it using our free QR-scanning app for merchants. We also set you up with an online merchant dashboard that allows you to track transactions and access customer information in real time. Finally, we provide you with the GiftFly widget so that you can embed a custom button that allows your customers to buy & send online gift cards from your own website as well as various signage materials to promote your new product.
Gift cards are a $100 billion-dollar industry for good reason: they are the primary present of the last-minute shopper, the go-to gift for the birthday forgetter and best option for when you have no idea what to get your mom for Mother's Day. However, traditional plastic gift cards tend to get lost or forgotten and so we always leave cash left on them.