First Data Corp released its Prepaid Consumer Insights Study just in time for the holiday shopping season. First Data had 2,371 people respond to their survey, which provided a comprehensive look into the shopping habits, types of gifts bought, and the method and thought process behind those purchases.
Marketing your business over the holidays is a part of getting in on the extra revenue. If there something that we talk about more than answering the question "How can I sell more eGift cards for my business?", it would be saying that "Your customers cannot buy from you if they cannot see you". This post will tell you what we have seen that does NOT work. You will learn all about which marketing practices to avoid, and from there, you can create a marketing plan that will work for you!
In previous entries, we have noted that the Thanksgiving weekend is one of the largest shopping weekends of the year. Everyone wants to get a jump on their holiday gift list, and they are looking for the easiest ways to do so. According to the Accenture Holiday Shopping Survey, spending is expected to average about $718 per person, with 25 percent of people planning on spending more this holiday season than last. That number is a 5 percent increase from last year, and the reason for it is that more discretionary income is available. Do you want your business to take its share of the profits this season? Check out our three easy steps to increased holiday gift card revenue:
The holidays will be here before you know it, and the biggest shopping weekend of the year is upon us. You ned to prepare your business for the revenue that will be coming in, and you want to get the most out of your holiday sales.At GiftFly, we have found a few ideas that we think will be useful to you and the growth of your revenue.
Social media is the new marketing. Plain and simple, your business is behind the times if A) you are not on social media, and B) you are not updating and maintaining your pages (yes, pages) with interesting, stimulating, and compelling content. Marketing on social media takes a lot of time and care, and many businesses fall into the habit of cross-posting their content. Cross-posting, as it pertains to social media, means placing the same text on all social media platforms. While sites like HootSuite, Buffer, and others are convenient and definitely useful for scheduling posts, your social media manager should be aware of a few of the pitfalls and adjustments that need to be made for each platform. We do advocate for using services like these (we use Buffer for most of our social media posts), but we want you to know why cross-posting on its own is a bad idea.
Halloween is coming up soon, and now is the time to start launching promotions, if you have not already. The easiest way to bring in customers on Halloween night is to have a costume contest. Offer an online gift card promotion to the most creative, scariest, and/or most topical costume, or create your own category and award a prize for that!
The leaves are changing, the thermometer is dropping, and people are breaking out their flannel and sweaters. Fall is here, and local stores are taking full advantage of the season. In an earlier post, we mentioned the fact that restaurants and coffee shops use a lot of pumpkin flavoring in their beverages. In addition, we mentioned that restaurants are offering pumpkin-inspired foods. Now that we are getting closer to Thanksgiving, you are going to see a lot of turkey, cranberry sauce, stuffing, and gravy. The pumpkin foods will still be prevalent (especially pie), but Thanksgiving fare will be added to the menus sooner than later. At your local deli, you will probably see a Thanksgiving sandwich with turkey, gravy, stuffing, and cranberry sauce (or cranberry mayonnaise).
Your job is the reason that you can go out, support your family, and buy all of the things that you need. Your boss gave you that job, so show your appreciation today with a GiftFly! Anyone can purchase a cake, bouquet of flowers, or paperweight. If you buy an online gift card to one of any of our merchants, your boss will be able to select what he/she wants, and feel the appreciation and gratitude of knowing that his/her management style is respected. Celebrate the head of your company on Boss' Day; they will undoubtedly thank you for it!
Marketing your business is based off of one simple idea: get people in the doors. If you can bring people into your business, they will consume your products, and you will undoubtedly come out successful. One of the ways that you can do this is to host branded events. Branded events will bring your loyal customers in, and will likely attract new customers.
The first and most essential part of planning a brand event is to select a theme. When you come up with a theme, the central idea that should be going through your head is this: