Adopting an eGift card solution is the best way that your business can grow. By creating a 24/7 selling option, your business will have new, unprecedented access to revenue streams! I know what you are thinking:

My paper/plastic gift cards are selling perfectly well? Why should I use eGift cards for my business?

A series of recent studies done by the Retail Gift Card Association show four key points:

Marketing is not what it once was. In the past decade, social media has become a juggernaut in news, conversation, and business. Marketing is no exception; social media marketing is quickly becoming an integral factor in how content is presented and sold. Social media companies are becoming more than just networks. Think about it; what did you do this morning when you woke up? Did you go outside to get your morning paper, or did you check your Twitter feed to see what was trending? Did you check your Facebook newsfeed? The proof is in the pudding; social media is quickly becoming a pillar of life, and 2015 is going to be a HUGE year for social media marketing.

As far as food is concerned, the holiday season is an exciting time. The dominant factor in most holiday food is one thing: sugar. People love to enjoy sweet treats all year, but in December, the creativity and consumption is much more prevalent. In keeping with this theme, we have created a list of some of our favorite holiday sweets for you to enjoy.

As a business owner, the call to action is one of the most important things that you can use to promote your product. A good call to action will bring in potential revenue, and inspire a customer to do what you want them to do, when you want them to do it.

You know the signs: the candy canes and the red and green packaging start to fill the grocery aisles, wreaths start to appear outside of businesses, and seemingly everyone has illuminated the exterior of their homes. It's time to prepare your staff for the holiday shopping season. Last year (according to a survey done by the National Retail Federation), 141 million people did their holiday shopping during the four days after Thanksgiving time, spending a grand total of $57.4 billion. To carve out your slice of that pie, you need to start planning your marketing strategy now (if you have not already). At GiftFly, we have been doing some research, and we have come up with a few tips for you to maximize your email marketing campaign:

Selling gift cards on your Squarespace website has never been easier! Check out our video and find out how!

So, you are going to a relative's home for Thanksgiving, and you want to show gratitude and appreciation beyond eating all of their food and watching football on their couch. What better way to say "Thank you" than buying a hostess gift? Usually people bring over a bottle of wine, bouquet of flowers, or something generic for the home. While those are great gifts, you know that you can do better, and we are here to help. Here are a few suggestions for creative gifts that will almost certainly put you at the top of next year's Thanksgiving guest list:

The weekend and Monday that follows Thanksgiving accounts for a lot of your holiday season revenue. According to statistic generated from IBM, Black Friday online sales came in at $1.19 billion, while Cyber Monday sales came in at $2.29 billion. Those numbers are staggering, no?