4th of July is here! Can you believe that the middle of the summer is already here? Most of you will be out at the beach, at a barbecue, or out at a party during the day and watching the fireworks at night. If you are looking to take your Independence Day to the next level of fun, you are in luck: we have compiled a 4th of July essentials kit so that you can get maximum enjoyment out of the day! If you are spending 4th of July on the beach, you will undoubtedly be playing some kind of game on the sand. Cornhole, Kan Jam, Volleyball and Frisbee are the go-to standard beach activities, but you can have fun simply just by bringing a football! Also, make sure that you have plenty of sunscreen, and proper eye protection from the rays of the sun! If you have all that covered, enjoy the sand, surf, and enjoy the day!
Mashable's fifth annual Social Media Day was on June 30th, 2014 and GiftFly was lucky enough to join #SMDAY #Stamford Meetup at the Stamford Innovation Center sponsored by Pitney Bowes. Events started at 4:30pm including a wonderful and informative presentation, "LinkedIn: The Sales and Marketing Power Play" by Sandra Long, Owner of Post Road Consulting (slideshare below). We love days like Social Media Day because it helps small to medium sized businesses learn about and embrace the power of social media and online marketing. Social media has changed our lives and our mindset, so why not celebrate it on a special day every year as we at GiftFly like to say, "Every Day's a Holiday!"
If you have been following GiftFly on any form of social media, especially Facebook and Twitter, you know that many days have a theme associated with them. We believe that GiftFly is a perfect online gift card solution that makes any day a holiday. Sure, it is nice to receive a gift for recognized holidays (Christmas, Mother’s/Father’s Day, and the like). But what about a seemingly random gift card for Doughnut Day? What about adding a twist to Say Something Nice Day and including a gift card with an encouraging message? GiftFly is perfect for that as well.
GiftFly has created this handy infographic to show small to medium-sized businesses why eGift cards are the best way to add revenue instantly. GiftFly offers insight into what consumers love about online gift cards and how much they actually spend when sending eGift cards to friends and family. They also show how eGift card sales are booming compared to plastic gift cards.
As a local business owner, your ideal innovations are easy to install, low-maintenance, and will prove to be best for business in the log run. Technology is one of the primary ways that businesses are evolving. Your business can get in on the ground floor of a new movement in gifting: eGift cards. The sales of eGift cards are booming with an estimated growth of 300% by 2015 compared to 5% for plastic gift cards (CEB Tower Group 2014). In the end, adopting an online gift card solution is an ideal scenario for both you and your consumer, and GiftFly is exactly the way to add eGift card revenue to your business, instantly!
Your business is doing great. You have positive consumer reviews, good quality product, and a niche to fill within the community. However, to become more profitable, you need to be able to reach an audience that you have not reached before. There are very simple ways to do this, most of which focus on the quality of your product. Follow these steps, and you will be able to take your business to the next level, with minimal effort:
So, you have a business, and you are ready to start selling your product. The problem is, how do you a) create a consumer base, and b) grow it at the same time?
When starting a business, there are a few questions that should be answered. The first of these is “How can I be different from my competition?” You are not likely to succeed if you are establishing a brand under the premise of trying to lure customers away from somewhere else. Simply put, you need to look at your competition, find out what did not work, and make sure that you do not make the same mistakes. This is also important when it comes to your own presence on reviewing sites (Yelp, for example). If you get a negative review on one of these sites, use that criticism in a constructive way, and fix what is causing a negative review. By the same token, accentuate what is being said that is positive about your business. This is key to getting off the ground and into the marketplace.
Another part of establishing your brand is having a voice on social media. This means creating pages on Facebook, Twitter, Google+, and LinkedIn to start. All of these sites have nuances to them that are beneficial to you. Businesses today are operating in an age where engaging customers is paramount to retention and expansion. If your customers feel like your business cares about them, they will most likely become a returning customer, and will also recommend you to potential clients.