If you are starting a new business, your digital presence is as (if not more) important than your physical presence. We have all heard the saying, “You never get a second chance to make a first impression”. The reality of the modern commercial landscape is that your customers are going to screen your business, and will have a judgment on you before they set foot in it.
In order to create a better website, you must start by deciding what you want function and purpose that you want it to serve. Is your company going to go into the realm of eCommerce? If so, you will need to add plugins and buttons that will be conducive to that. If your purpose is mainly to inform people that you are up and running, have pictures of the inside of your business at the forefront of your site, accompanied by the most important information that your customers absolutely need to know. In either case, the front page of your site should answer these questions: Who, What, When, Where, Why, and How? Once you have all of those pieces of information, you will have all that you need for an informative front page.
Designing a front page can be fun, and gives you the opportunity to let your creative side out. Sure, your business can use a WYSIWYG (what you see is what you get) approach, but to stand out, you have to have something that will hold attention, and highlight what you want potential customers to see. Any links or buttons that do not fall in line with this purpose are website clutter, and should be removed.
Finally, give your audience as many ways as possible to get in touch with you. Email addresses, social network handles, phone numbers; make yourself available. After all, these people represent a significant portion of your revenue stream. Make sure that this information is on the front page, and you will be well on your way to a beautiful website!