In previous entries, we have noted that the Thanksgiving weekend is one of the largest shopping weekends of the year. Everyone wants to get a jump on their holiday gift list, and they are looking for the easiest ways to do so. According to the Accenture Holiday Shopping Survey, spending is expected to average about $718 per person, with 25 percent of people planning on spending more this holiday season than last. That number is a 5 percent increase from last year, and the reason for it is that more discretionary income is available. Do you want your business to take its share of the profits this season? Check out our three easy steps to increased holiday gift card revenue:
Offer a personalized gift card option. People like to be creative, especially over the holidays. Give your customers a variety of holiday options to let their personality come out in the design of their gift card. Better yet, allow your customers to upload their own holiday images, and REALLY give that personal touch to your cards.
Give discounts. According to the Accenture Holiday Shopping Survey, 96 percent of people said that discounts are very important to their purchasing habits. Online gift cards can be brought into this through 2-for-1 gift card deals, half-off coupons, and a myriad of other ways. The most important point with your discount program is that you want people to feel like they are getting more than they really are. Your customers will then spend over the balances of their gift cards, and your profits will increase as a result.
MARKET, MARKET, MARKET! You could have the greatest sale of the greatest products in the world, but it would all be for naught if no one knows about it. Take advantage of social media, put the word out on your website, let people know from your window, do whatever you can to get your message out to as many people as possible. Black Friday is coming up, and more people than ever are coming out to buy products. As a matter of fact, the Accenture Holiday Shopping Survey states that 66 percent of surveyed customers will be purchasing something on Black Friday.
Gift cards are one of the most convenient presents that one can buy for the holidays, and online gift cards are even easier to purchase. Your business is worth gifting this holiday season, so why not take full advantage?