Welcome Bellizima Blow Out Bar to the GiftFly Family!!

Bellizima

We are excited to bring on Bellizima Blow Out Bar as our merchant of the week! You can purchase eGift cards for them on their website, and also through their Facebook page!

Get More Gift Card Sales Over Thanksgiving!

In previous entries, we have noted that the Thanksgiving weekend is one of the largest shopping weekends of the year. Everyone wants to get a jump on their holiday gift list, and they are looking for the easiest ways to do so. According to the Accenture Holiday Shopping Survey, spending is expected to average about $718 per person, with 25 percent of people planning on spending more this holiday season than last. That number is a 5 percent increase from last year, and the reason for it is that more discretionary income is available. Do you want your business to take its share of the profits this season? Check out our three easy steps to increased holiday gift card revenue:

Offer a personalized gift card option. People like to be creative, especially over the holidays. Give your customers a variety of holiday options to let their personality come out in the design of their gift card. Better yet, allow your customers to upload their own holiday images, and REALLY give that personal touch to your cards.

Give discounts. According to the Accenture Holiday Shopping Survey, 96 percent of people said that discounts are very important to their purchasing habits. Online gift cards can be brought into this through 2-for-1 gift card deals, half-off coupons, and a myriad of other ways. The most important point with your discount program is that you want people to feel like they are getting more than they really are. Your customers will then spend over the balances of their gift cards, and your profits will increase as a result.

MARKET, MARKET, MARKET! You could have the greatest sale of the greatest products in the world, but it would all be for naught if no one knows about it. Take advantage of social media, put the word out on your website, let people know from your window, do whatever you can to get your message out to as many people as possible. Black Friday is coming up, and more people than ever are coming out to buy products. As a matter of fact, the Accenture Holiday Shopping Survey states that 66 percent of surveyed customers will be purchasing something on Black Friday.

Gift cards are one of the most convenient presents that one can buy for the holidays, and online gift cards are even easier to purchase. Your business is worth gifting this holiday season, so why not take full advantage?

 

Increase Your Revenue This Holiday Season!

Increase Your Revenue This Holiday Season!

The holidays will be here before you know it, and the biggest shopping weekend of the year is upon us. You ned to prepare your business for the revenue that will be coming in, and you want to get the most out of your holiday sales.At GiftFly, we have found a few ideas that we think will be useful to you and the growth of your revenue.

Offer your gift cards online. This, of course, is the most obvious thing for us to be telling you, but it works! By having your gift cards available 24/7, you instantly give your business better hours than your competitors. Even when your business is closed, you can sell gift cards online, and bring in last-minute revenue.

Play up the “local” angle. Your business is important to the community. People respect business owners who they can see, give a handshake to, and have a conversation with. Chain businesses just cannot do what you can do for your consumers. Let them know that, and they will flock to you.

Make your email list as large as possible. Encourage your customers to sign up for your email list, including a small incentive package if you have to. You would be surprised to find out how many people will sign up for an email list if they are offered a gift card for as low as $5. Give them a little something, and they will give you the information that you need.

Have a giveaway. Holidays are ripe for giveaway contests. Offer a gift card that would be enough for a free meal, and you will attract new customers. They will be attracted to the no-risk scenario, and will come back, because your business will wow them.

Give to charity. Tell your customers that if they buy a gift card, that a certain percentage of their purchase will go to a charity of either their choosing, or your own. You will get a reputation as a business that cares, and your customers will come in because they will feel good about your business, and themselves.

What are some holiday revenue strategies that have worked for your business? Let us know in the comments below!

Antisocial Media: Cross-Posting and How to Avoid Doing It Incorrectly

Antisocial Media: Cross-Posting and How to Avoid Doing It Incorrectly

Social media is the new marketing. Plain and simple, your business is behind the times if A) you are not on social media, and B) you are not updating and maintaining your pages (yes, pages) with interesting, stimulating, and compelling content. Marketing on social media takes a lot of time and care, and many businesses fall into the habit of cross-posting their content. Cross-posting, as it pertains to social media, means placing the same text on all social media platforms. While sites like HootSuite, Buffer, and others are convenient and definitely useful for scheduling posts, your social media manager should be aware of a few of the pitfalls and adjustments that need to be made for each platform. We do advocate for using services like these (we use Buffer for most of our social media posts), but we want you to know why cross-posting on its own is a bad idea.

Cross-posting, when done incorrectly, can give off the impression that you do not care about your social media marketing. Each social media platform has its own nuances, and ignoring these formatting issues for the sake of brevity makes it appear as if getting your message across is not important. For example, a post with a hashtag will get your keyword trending on Facebook and Twitter, but has no place on LinkedIn. By the same token, you will get nowhere asking for “Likes” on Twitter. Although all social media exists for the purpose of getting people to communicate with one another, each site has its own quirks, which cannot be ignored.

Incorrect cross-posting is also a bad idea because it potentially hampers engagement. When a prospective customer goes to either your Twitter or Facebook, they do not want to be directed to the other site. You want to engage with your fans on Facebook, and not drive them away. On Twitter, you want people to make you a trending topic for a good reason, not because their experience with you was negative.

Cross-posting can save you some time, but it is important to take the time to tailor each post to the format of each site. Social media is essential to your marketing plan, and should be treated as such.

Dress Up Your Business for Halloween!

Dress Up Your Business for Halloween!

Halloween is coming up soon, and now is the time to start launching promotions, if you have not already. The easiest way to bring in customers on Halloween night is to have a costume contest. Offer an online gift card promotion to the most creative, scariest, and/or most topical costume, or create your own category and award a prize for that!

If your business is catered to families, offer this simple solution: KIDS EAT FREE. Set an age limit, and put out a promotional email that tells your customers that their kids will eat free. Also, if your town offers a window of time where kids can trick-or-treat on a main street, be equipped with candy, and add a small flyer for the adults to see later on.

To really get in the spooky spirit, dress up for the occasion. Have your waitstaff and bar staff show up in costume, but do not stop there. Decorate your business for the occasion with cobwebs, Jack O’-Lanterns, ghosts, etc. Create special drinks for the night (possibly involving apple cider?), and serve them in mini-cauldrons. Come up with a unique menu, with puns and foods that match the season.

There is still plenty of time to get people into your business for Halloween, but you need to act now! As always, have fun with it, and enjoy the holiday!

A Cornucopia of Foods: Celebrate Fall!

A Cornucopia of Foods: Celebrate Fall!

The leaves are changing, the thermometer is dropping, and people are breaking out their flannel and sweaters. Fall is here, and local stores are taking full advantage of the season. In an earlier post, we mentioned the fact that restaurants and coffee shops use a lot of pumpkin flavoring in their beverages. In addition, we mentioned that restaurants are offering pumpkin-inspired foods. Now that we are getting closer to Thanksgiving, you are going to see a lot of turkey, cranberry sauce, stuffing, and gravy. The pumpkin foods will still be prevalent (especially pie), but Thanksgiving fare will be added to the menus sooner than later. At your local deli, you will probably see a Thanksgiving sandwich with turkey, gravy, stuffing, and cranberry sauce (or cranberry mayonnaise).

Fall is also a time when crafts and decorations are seen in gift stores. A lot of table decorations are going to revolve around leaves. Some centerpieces are made to create the illusion that fall foliage has descended upon your table, and can be spread around it. Sometimes, fake leaves are dipped in gold, silver, and bronze, in order to create napkin holders, centerpieces, and a variety of other items that would adorn your home.

Stores also offer painted pumpkins, and assortments of squash, pumpkins, and other gourds.

Of course, if all else fails, you can purchase a cornucopia for your dinner table, and set the fall mood.

Send Your CEO a GiftFly on Boss’ Day!

Your job is the reason that you can go out, support your family, and buy all of the things that you need. Your boss gave you that job, so show your appreciation today with a GiftFly! Anyone can purchase a cake, bouquet of flowers, or paperweight. If you buy an online gift card to one of any of our merchants, your boss will be able to select what he/she wants, and feel the appreciation and gratitude of knowing that his/her management style is respected. Celebrate the head of your company on Boss’ Day; they will undoubtedly thank you for it!

Start customizing your GiftFly today.

 

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3 Simple Ways to Create Your Own Event!

3 Simple Ways to Create Your Own Event!

Marketing your business is based off of one simple idea: get people in the doors. If you can bring people into your business, they will consume your products, and you will undoubtedly come out successful. One of the ways that you can do this is to host branded events. Branded events will bring your loyal customers in, and will likely attract new customers.

The first and most essential part of planning a brand event is to select a theme. When you come up with a theme, the central idea that should be going through your head is this:

Start Selling More In Your Store!

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(Infographic courtesy of MerchantWarehouse.com)

GiftFly is one of the simplest and most convenient ways to add revenue to your business. However, eGift cards are only part of what your business needs to do to create revenue. Merchant Warehouse has created this infographic for business owners, giving you essential tips and methods that your business can implement in order to sell more. The graphic also contains valuable stats, giving you an insight to how and why your customers are spending money in your business! Whether it is in-store or digitally, take advantage of this valuable data today!

Corporate Gifting: Show Employees That You Really Care!

Corporate Gifting: Show Employees That You Really Care!

Rewarding employees, clients, partners or anyone in your network is one of the easiest ways to boost morale and thank someone for a job well done. A gift, however small it may seem, is about the gesture as well as the price tag. Before we go any further, make sure to consult the policy of your company as it pertains to gifts. Many businesses allow gift-giving; however, there are IRS-enforced limitations on how much the gift can cost. When giving a gift, make sure to adhere to these guidelines.