Antisocial Media: Cross-Posting and How to Avoid Doing It Incorrectly

Antisocial Media: Cross-Posting and How to Avoid Doing It Incorrectly

Social media is the new marketing. Plain and simple, your business is behind the times if A) you are not on social media, and B) you are not updating and maintaining your pages (yes, pages) with interesting, stimulating, and compelling content. Marketing on social media takes a lot of time and care, and many businesses fall into the habit of cross-posting their content. Cross-posting, as it pertains to social media, means placing the same text on all social media platforms. While sites like HootSuite, Buffer, and others are convenient and definitely useful for scheduling posts, your social media manager should be aware of a few of the pitfalls and adjustments that need to be made for each platform. We do advocate for using services like these (we use Buffer for most of our social media posts), but we want you to know why cross-posting on its own is a bad idea.

Cross-posting, when done incorrectly, can give off the impression that you do not care about your social media marketing. Each social media platform has its own nuances, and ignoring these formatting issues for the sake of brevity makes it appear as if getting your message across is not important. For example, a post with a hashtag will get your keyword trending on Facebook and Twitter, but has no place on LinkedIn. By the same token, you will get nowhere asking for “Likes” on Twitter. Although all social media exists for the purpose of getting people to communicate with one another, each site has its own quirks, which cannot be ignored.

Incorrect cross-posting is also a bad idea because it potentially hampers engagement. When a prospective customer goes to either your Twitter or Facebook, they do not want to be directed to the other site. You want to engage with your fans on Facebook, and not drive them away. On Twitter, you want people to make you a trending topic for a good reason, not because their experience with you was negative.

Cross-posting can save you some time, but it is important to take the time to tailor each post to the format of each site. Social media is essential to your marketing plan, and should be treated as such.

Dress Up Your Business for Halloween!

Dress Up Your Business for Halloween!

Halloween is coming up soon, and now is the time to start launching promotions, if you have not already. The easiest way to bring in customers on Halloween night is to have a costume contest. Offer an online gift card promotion to the most creative, scariest, and/or most topical costume, or create your own category and award a prize for that!

If your business is catered to families, offer this simple solution: KIDS EAT FREE. Set an age limit, and put out a promotional email that tells your customers that their kids will eat free. Also, if your town offers a window of time where kids can trick-or-treat on a main street, be equipped with candy, and add a small flyer for the adults to see later on.

To really get in the spooky spirit, dress up for the occasion. Have your waitstaff and bar staff show up in costume, but do not stop there. Decorate your business for the occasion with cobwebs, Jack O’-Lanterns, ghosts, etc. Create special drinks for the night (possibly involving apple cider?), and serve them in mini-cauldrons. Come up with a unique menu, with puns and foods that match the season.

There is still plenty of time to get people into your business for Halloween, but you need to act now! As always, have fun with it, and enjoy the holiday!

A Cornucopia of Foods: Celebrate Fall!

A Cornucopia of Foods: Celebrate Fall!

The leaves are changing, the thermometer is dropping, and people are breaking out their flannel and sweaters. Fall is here, and local stores are taking full advantage of the season. In an earlier post, we mentioned the fact that restaurants and coffee shops use a lot of pumpkin flavoring in their beverages. In addition, we mentioned that restaurants are offering pumpkin-inspired foods. Now that we are getting closer to Thanksgiving, you are going to see a lot of turkey, cranberry sauce, stuffing, and gravy. The pumpkin foods will still be prevalent (especially pie), but Thanksgiving fare will be added to the menus sooner than later. At your local deli, you will probably see a Thanksgiving sandwich with turkey, gravy, stuffing, and cranberry sauce (or cranberry mayonnaise).

Fall is also a time when crafts and decorations are seen in gift stores. A lot of table decorations are going to revolve around leaves. Some centerpieces are made to create the illusion that fall foliage has descended upon your table, and can be spread around it. Sometimes, fake leaves are dipped in gold, silver, and bronze, in order to create napkin holders, centerpieces, and a variety of other items that would adorn your home.

Stores also offer painted pumpkins, and assortments of squash, pumpkins, and other gourds.

Of course, if all else fails, you can purchase a cornucopia for your dinner table, and set the fall mood.

Send Your CEO a GiftFly on Boss’ Day!

Your job is the reason that you can go out, support your family, and buy all of the things that you need. Your boss gave you that job, so show your appreciation today with a GiftFly! Anyone can purchase a cake, bouquet of flowers, or paperweight. If you buy an online gift card to one of any of our merchants, your boss will be able to select what he/she wants, and feel the appreciation and gratitude of knowing that his/her management style is respected. Celebrate the head of your company on Boss’ Day; they will undoubtedly thank you for it!

Start customizing your GiftFly today.



3 Simple Ways to Create Your Own Event!

3 Simple Ways to Create Your Own Event!

Marketing your business is based off of one simple idea: get people in the doors. If you can bring people into your business, they will consume your products, and you will undoubtedly come out successful. One of the ways that you can do this is to host branded events. Branded events will bring your loyal customers in, and will likely attract new customers.

The first and most essential part of planning a brand event is to select a theme. When you come up with a theme, the central idea that should be going through your head is this:

Start Selling More In Your Store!


(Infographic courtesy of

GiftFly is one of the simplest and most convenient ways to add revenue to your business. However, eGift cards are only part of what your business needs to do to create revenue. Merchant Warehouse has created this infographic for business owners, giving you essential tips and methods that your business can implement in order to sell more. The graphic also contains valuable stats, giving you an insight to how and why your customers are spending money in your business! Whether it is in-store or digitally, take advantage of this valuable data today!

Corporate Gifting: Show Employees That You Really Care!

Corporate Gifting: Show Employees That You Really Care!

Rewarding employees, clients, partners or anyone in your network is one of the easiest ways to boost morale and thank someone for a job well done. A gift, however small it may seem, is about the gesture as well as the price tag. Before we go any further, make sure to consult the policy of your company as it pertains to gifts. Many businesses allow gift-giving; however, there are IRS-enforced limitations on how much the gift can cost. When giving a gift, make sure to adhere to these guidelines.

Revenue on the Cutting Edge: Why You Should Offer eGift Cards Now!

Revenue on the Cutting Edge: Why You Should Offer eGift Cards Now!

GiftFly conducted a wide small-to-medium sized business survey to confirm that every business should offer eGift cards and to better understand the needs of the local small business owner. Over one hundred “owners or managers of a small-to-medium business” answered our survey throughout nine regions in the U.S. Most importantly, we asked them, “What Features Make You Want to Add GiftFly’s eGift Card Solution.” 

PROST! Celebrate Oktoberfest on the Fly!

Happy Oktoberfest! In Germany, Oktoberfest is a 16-day festival leading up to the first Sunday in October. This Bavarian tradition has been around for over 200 years, celebrating the wedding of Crown Prince Ludwig (later King Ludwig I) to Princess Therese. Bars, pubs, and breweries across the country are celebrating with their own festivals, centered around a few things: beer, food, and fun with friends. To find an Oktoberfest celebration near you, check out They are a social network and ticket seller for beer festivals across the country, so you are bound to find at least one nearby!

When you are at an Oktoberfest celebration, you will likely find local breweries’ Oktoberfest brand of beer. These brews are usually made especially for the fall season, and are (more often than not) delightfully hoppy and flavorful. If you want to celebrate the fall season but are not a fan of hops, breweries usually have some kind of cider available. Another staple of fall beer drinking is the pumpkin-flavored beers, which are usually served in a glass with a rim of cinnamon sugar.

Of course, there is much more to do at a beer festival than to enjoy a refreshing, cold brew. Food is a large part of Oktoberfest as well. Traditionally, schnitzel, dumplings and pretzels are served, among a myriad of other German dishes. At many of the beer festivals across America, you can get these dishes, as well as some foods that are not so traditional to Oktoberfest. Many local restaurants have their own food trucks that they take to outdoor festivals. These trucks make it possible for you to enjoy everything from pizza to hamburgers to a grilled cheese. In addition, local music is a staple of festivals. You might experience the traditional Oompah music of Oktoberfest, or you might get a band covering your favorite classic rock tunes. The possibilities are endless.

Oktoberfest is a great way to spend time with friends while enjoying great music, good food, and of course, a responsible amount of beer. Send your loved one a GiftFly to enjoy at a festival today, and of course, PROST!

Long-Distance Gifting: Gifts Across the Universe

purle-local-global-mapThere are a variety of ways that people can stay in touch in this age, and it all can find its roots in one common thread: the Internet. Through social media, a person in New York can talk to someone in London just as easily as they can talk to the person in the next apartment. Giving someone a gift is no different. An eGift card can go to anyone, anywhere, at any time with GiftFly. Whether it is family, a child away at school, or even a long-distance significant other, GiftFly creates an option to give a gift with a personal touch, even if you cannot deliver the gift personally.

According to, there are about 14 million estimated couples who are in long-distance relationships (defined as a relationship that spans over 125 miles). These couples only get to see each other about twice a month on average, and call once every three days. These stats alone are somewhat alarming; it is no wonder that the average long-distance relationship lasts less than five months. In an effort to keep the spark alive, and show your significant other that you care (and more importantly, that you are thinking of them), send a GiftFly to his/her favorite local place. If you really want to make an impression, follow the GiftFly up with a surprise visit. You will show your boy/girlfriend that you are thoughtful, and you will certainly have something to talk about and plan once he/she receives it.