Three Easy Steps to Creating a Call to Action

Three Easy Steps to Creating a Call to Action

As a business owner, the call to action is one of the most important things that you can use to promote your product. A good call to action will bring in potential revenue, and inspire a customer to do what you want them to do, when you want them to do it.

To have a truly engaging call to action, you must first lay the foundation, and explain the call to action. Tell the people what they are getting by clicking that button, and not just in the “Click Here for (insert call to action)” format. Be conversational, and add a human element to the explanation. Of course, clarity and conciseness are key to any call to action, but treat your message as if you are writing to someone in particular. In addition, offer up something in exchange for their information, such as a whitepaper piece or something else that will get your audience to put in the time and effort to click on your link.

As far as text is concerned, there are a few points that are integral to any great call to action. It is not enough to just tell someone what to do; you need to tell them how to do it. Hold the hand of the person that you are trying to entice with your copy, and make it as easy as possible for them to get to where you want them to go. Again, remember that clarity and conciseness are paramount, so use short, direct commands in your directions as well. Another thing that needs to be kept in mind with your copy is to use strong and commanding verbage in your call. In addition to this, utilize words that will emphasize a sense of urgency in a consumer. Never underestimate the power of a “limited-time” or “one night only”.

Finally, once you know what you want to do, and the words that you will use to get there, you need to design a button and graphic that will catch the eye of the viewer. Distinguishing your call to action is the most important thing that you can do. Make it big enough that it will be seen as an entity of its own, but position it so that there is plenty of whitespace as well. Use colors that will set your call apart from the rest of your site, but make it fit. For example, if the colors of your website are blue and orange, and the background of your website is mostly blue, use orange as the primary color for your button. Make it fit the theme of your website, but make it stand out.

With these simple steps implemented, your customers will not only see your call to action; they will heed it as well!

Gifting for the Holidays

You know the signs: the candy canes and the red and green packaging start to fill the grocery aisles, wreaths start to appear outside of businesses, and seemingly everyone has illuminated the exterior of their homes. It’s time to prepare your staff for the holiday shopping season. Last year (according to a survey done by the National Retail Federation), 141 million people did their holiday shopping during the four days after Thanksgiving time, spending a grand total of $57.4 billion. To carve out your slice of that pie, you need to start planning your marketing strategy now (if you have not already). At GiftFly, we have been doing some research, and we have come up with a few tips for you to maximize your email marketing campaign:

 

GET THE WORD OUT EARLY. Do whatever you can to let people know that you are having holiday sales and events, and use that to attract your business. Partner with local businesses that have will bring in similar customers, and hold events revolving around a particular holiday. If you build it (“it” being the sales), they will buy.

 

DO NOT OVERLOOK MOBILE. Use your social media presence to get people excited about your sales, and your business. More often than not, people are using laptops, tablets, and smartphones for their holiday purchases. Use this information to create sales, and use those sales in your business’ marketing campaign. People are constantly looking at their social media accounts, and doing so on the go. Get into their feeds, and bring in more customers.

Finally, here are some quick tips for your holiday email marketing strategy:

  • Integrate a seasonal element into your customer emails, even if it is just a graphic.
  • Prepare to send at a high volume in a short time period.
  • Get access to real-time analytics to find out what is/is not working.
  • Create subject lines that stand out.

How to Sell GiftFly Gift Cards on Your Squarespace Site

Selling gift cards on your Squarespace website has never been easier! Check out our video and find out how!

Get the Most(est) from Your Hostess Gift!

Get the Most(est) from Your Hostess Gift!

So, you are going to a relative’s home for Thanksgiving, and you want to show gratitude and appreciation beyond eating all of their food and watching football on their couch. What better way to say “Thank you” than buying a hostess gift? Usually people bring over a bottle of wine, bouquet of flowers, or something generic for the home. While those are great gifts, you know that you can do better, and we are here to help. Here are a few suggestions for creative gifts that will almost certainly put you at the top of next year’s Thanksgiving guest list:

Home decor is always a great idea for any hostess gift, but you want to go beyond the standard bouquet of flowers. Why not dress them up a bit with a festive vase? Your hostess will be able to re-use the vase throughout the holiday season, and you will make a lasting impression. If plants are not your style, pick up some holiday-scented candles! Nothing says “winter” like a nice pine aroma.

Do you want to guarantee that your gift will be used far beyond the holiday season? Buy a gift that relates to food. Platters, serving trays,  and dishes all come in a variety of styles, and fit every occasion. If you want to go with a gift that will be a conversation piece, buy either a slate cheese board or an olive oil mister. These are gifts that not many people have, but many should. These are unique items that will certainly have your gift become the talk of the party.

Finally, when all else fails, a bottle of wine is a good, reliable gift. However, if you want to be creative with your purchases, buy a bottle cooler. If you are going to an event where daytime drinking will occur, bring a basket with all of the necessary items to make Bloody Marys, mimosas, etc. If you are buying gifts on a budget, a 6-pack of beer in a brown bottle is nice, and this picture shows how you can spruce up even the most plain of gifts to make them festive.

If you take our hostess gift suggestions, you will see a holiday spike in your social calendar!

Photo Credit: (Life of a Modern Mom Blog http://lifeofamodernmom.blogspot.com/2010/11/reindeer-rootbeer-beer.html)

Celebrate Small Businesses on Saturday!

Celebrate Small Businesses on Saturday!

The weekend and Monday that follows Thanksgiving accounts for a lot of your holiday season revenue. According to statistic generated from IBM, Black Friday online sales came in at $1.19 billion, while Cyber Monday sales came in at $2.29 billion. Those numbers are staggering, no?

Small businesses get their chance to shine on the Saturday after Thanksgiving. Established in 2010, Small Business Saturday was created by American Express in an attempt to get local businesses their cut of the lucrative holiday shopping pie. To learn more on how your business can participate, visit: http://amex.co/1bukTFx.

Consider adding eGift cards to your offering before the holiday rush to capture more gift card sales. Cater to today’s busy shopper providing them a convenient way to buy and send gift cards for your small business from any device, anywhere.

 

How Important Are Gift Cards to Holiday Sales?

How Important Are Gift Cards to Holiday Sales?

First Data Corp released its Prepaid Consumer Insights Study just in time for the holiday shopping season. First Data had 2,371 people respond to their survey, which provided a comprehensive look into the shopping habits, types of gifts bought, and the method and thought process behind those purchases.

The main focus of this post is that people are buying more and more gift cards each year. Out of the people surveyed, 84 percent planned on purchasing as many or more eGift cards than they had last year, and 81 percent of respondents said they would buy as many or more physical gift cards. This means that a lot of people are foregoing the traditional practice of buying a certain item for someone, and letting them choose what they want instead.

What does this mean for you? More people are going to come to your business if you buy gift cards. If you want to get in on the revenue that comes with the holiday season, creating a gift card solution is your best option. If you want to give your customers even more incentive to buy gift cards from you, adopt an online gift card solution, and create a doorbuster deal around midnight on either Black Friday or Cyber Monday.

Another interesting statistic is found in the amount of money that people spend over their gift card balances. This year, people plan on spending an average of $23.41 over their card balance. That is an increase of $2.62 over the figures of last year.

Bottom line: gift cards are the best and easiest way that your business will make money this holiday season.

(Statistics from First Data Corp.)

Sell more gift cards

 

Holidays Come Early: Launching Your Holiday Promotion

Holidays Come Early: Launching Your Holiday Promotion

Marketing your business over the holidays is a part of getting in on the extra revenue. If there something that we talk about more than answering the question “How can I sell more eGift cards for my business?”, it would be saying that “Your customers cannot buy from you if they cannot see you”. This post will tell you what we have seen that does NOT work. You will learn all about which marketing practices to avoid, and from there, you can create a marketing plan that will work for you!

Before you do anything, make sure that you have all of your ducks in a row. Organize a plan, and think it through in a comprehensive way. Bounce it off of some of your most trusted friends and your staff, and do not be afraid to take their feedback. If you deem it to be constructive and feasible, take it! Once you have your plan in place, make sure that your staff knows what they are doing with the promotion. Train them properly, and make sure that they are ready to handle the large influx of customers that your promotion will incite.

Now that you have your plan ready, and your staff is prepared to take in as many customers as possible, it is time to send out the email that lets the masses know about your holiday sale. We have a quick summary prepared so as to give you the best possible email that you can create. The first thing that you need to know is that no one will read an email whose subject line looks like spam. Subject lines should be captivating and make the reader want to see what is inside your email. Make sure that your email is not in poor taste, and also that your pitch is not too sales-oriented. Lead the horse to water; don’t dunk its head into it. To that point, do not flood your consumers’ inboxes with emails. One well-placed message will do more good than ten messages in ten days.

Finally, do not miss out on the opportunity that last-minute shoppers provide for you. Just because they come to you later does not mean that they are any less important. Have some items ready for them to buy, or even stage a last-minute sale to let them know that you are ready for them! If your business follows these easy steps, your promotions will bring a lot of money home for the holidays!

Welcome Bellizima Blow Out Bar to the GiftFly Family!!

Bellizima

We are excited to bring on Bellizima Blow Out Bar as our merchant of the week! You can purchase eGift cards for them on their website, and also through their Facebook page!

Get More Gift Card Sales Over Thanksgiving!

In previous entries, we have noted that the Thanksgiving weekend is one of the largest shopping weekends of the year. Everyone wants to get a jump on their holiday gift list, and they are looking for the easiest ways to do so. According to the Accenture Holiday Shopping Survey, spending is expected to average about $718 per person, with 25 percent of people planning on spending more this holiday season than last. That number is a 5 percent increase from last year, and the reason for it is that more discretionary income is available. Do you want your business to take its share of the profits this season? Check out our three easy steps to increased holiday gift card revenue:

Offer a personalized gift card option. People like to be creative, especially over the holidays. Give your customers a variety of holiday options to let their personality come out in the design of their gift card. Better yet, allow your customers to upload their own holiday images, and REALLY give that personal touch to your cards.

Give discounts. According to the Accenture Holiday Shopping Survey, 96 percent of people said that discounts are very important to their purchasing habits. Online gift cards can be brought into this through 2-for-1 gift card deals, half-off coupons, and a myriad of other ways. The most important point with your discount program is that you want people to feel like they are getting more than they really are. Your customers will then spend over the balances of their gift cards, and your profits will increase as a result.

MARKET, MARKET, MARKET! You could have the greatest sale of the greatest products in the world, but it would all be for naught if no one knows about it. Take advantage of social media, put the word out on your website, let people know from your window, do whatever you can to get your message out to as many people as possible. Black Friday is coming up, and more people than ever are coming out to buy products. As a matter of fact, the Accenture Holiday Shopping Survey states that 66 percent of surveyed customers will be purchasing something on Black Friday.

Gift cards are one of the most convenient presents that one can buy for the holidays, and online gift cards are even easier to purchase. Your business is worth gifting this holiday season, so why not take full advantage?

 

Increase Your Revenue This Holiday Season!

Increase Your Revenue This Holiday Season!

The holidays will be here before you know it, and the biggest shopping weekend of the year is upon us. You ned to prepare your business for the revenue that will be coming in, and you want to get the most out of your holiday sales.At GiftFly, we have found a few ideas that we think will be useful to you and the growth of your revenue.

Offer your gift cards online. This, of course, is the most obvious thing for us to be telling you, but it works! By having your gift cards available 24/7, you instantly give your business better hours than your competitors. Even when your business is closed, you can sell gift cards online, and bring in last-minute revenue.

Play up the “local” angle. Your business is important to the community. People respect business owners who they can see, give a handshake to, and have a conversation with. Chain businesses just cannot do what you can do for your consumers. Let them know that, and they will flock to you.

Make your email list as large as possible. Encourage your customers to sign up for your email list, including a small incentive package if you have to. You would be surprised to find out how many people will sign up for an email list if they are offered a gift card for as low as $5. Give them a little something, and they will give you the information that you need.

Have a giveaway. Holidays are ripe for giveaway contests. Offer a gift card that would be enough for a free meal, and you will attract new customers. They will be attracted to the no-risk scenario, and will come back, because your business will wow them.

Give to charity. Tell your customers that if they buy a gift card, that a certain percentage of their purchase will go to a charity of either their choosing, or your own. You will get a reputation as a business that cares, and your customers will come in because they will feel good about your business, and themselves.

What are some holiday revenue strategies that have worked for your business? Let us know in the comments below!