Warm weather is (hopefully) on the way, and with it will come a new attitude among potential consumers. Especially given the pattern of constant snowstorms that has made up the winter, people are simply going to want to get out of their homes. A lot of promotions are possible because of the advent of spring, and your business can certainly take advantage. We will outline a few strategies here, but as we always stress, find ways to be different and unique.
Bars and restaurants have an easy road here: all signs point to Spring Break. Now most of your customers are probably years removed from college, but your establishment can become the place for people to kick back and unwind as the thermometer creeps up more and more. Margaritas, daiquiris, piña coladas can bring a sense of vacation in the ambiance of your restaurant. In addition, add some dishes that contain tropical foods.
On a different note, make sure to take advantage of the spring holidays. St. Patrick’s Day is rapidly approaching, and we have outlined a marketing strategy for you here. Create specials or setup a gift card deal to entice customers to come in or send a gift-on-the-fly. In addition, Easter and Memorial Day are just a few of the many ways that you can take advantage of marketing strategy this spring.
If your business is not in the food industry (say, for example, a flower shop), you can still get in on the spring revenue. To capture the greatest possible revenue, your business is going to need to be focused on growth. Now, you might be looking at that previous sentence and saying, “Well, of course my business is focused on growth, that’s how we make money!” For right now, I’m not talking about business growth. I am talking about planting seeds. If you offer seed packets of beautiful, bright flowers at discounted prices, your intended audience will buy them. As their gardens become full of vibrant plants, they will come back. As their plants grow and flourish, so too will your business.
Spring is a great opportunity to tighten up your marketing, and make sure that everything is ready for your business to prosper through the cold weather into the summer.