Merchant of the Week: Jack’s BBQ

 

JacksBBQ

Seattle is famous for its coffee, music scene, and weather. When you visit Seattle, we have another item that you should be on the lookout for: barbecue. To find truly amazing barbecue in Seattle, look no further than Jack’s BBQ. Named one of Seattle Weekly’s “Best Places to Eat and Drink 2015”, Jack’s uses the central Texas style, slow-cooking their meats in dry salt and pepper rubs over a variety of hardwoods.

If you are in the mood for some central Texas barbecue in the Seattle area, you can purchase a GiftFly for Jack’s BBQ here. You can also find them on Facebook and Twitter.

Merchant of the Week: Señor Mango’s

SenorMangos

Your one-stop shop for delicious sandwiches, fresh fruit juices, and smoothies in the San Diego area, we are proud to name Señor Mango’s as our merchant of the week! You can purchase a GiftFly for Señor Mango’s here, check out their menu here, and Like them on Facebook here!

GiftFly’s Tips for Administrative Professionals’ Day

GiftFly’s Tips for Administrative Professionals’ Day

Your business runs on logistics. Somewhere behind the scenes, there is someone who manages the books, schedules meetings and travel, stocks inventory, and does all of the tasks that are necessary to keep you running on all cylinders. Whoever this is deserves a reward for his/her efforts, and the day to do that is April 22. By using any of these copy lines in your digital marketing or storefront, you will pique the interest of employers, and your business will absolutely reap the rewards. You can come up with your own creative ways to advertise, but we have a few ideas to get your creativity going:

  • Celebrate the Backbone of the Office.
  • Show the Unsung Hero of Your Office Some Love.
  • They keep your office running smoothly, so show them your appreciation.
  • Fuel the engine of your office with some morale.
  • They make your office brighter; make their day brighter.

Do not forget; Administrative Professionals’ Day is April 22!

A Convenient Truth: Making Your Business Green

A Convenient Truth: Making Your Business Green

Earth Day will be here soon (April 22nd, 2015), and although your company may be doing all it can to be “green”, there is most likely one area that you have overlooked: your gift card solution.

The hidden danger of a plastic gift card is in its composition. The plastic in gift cards contains polyvinyl chloride, or PVC. This is a problem because it is a carcinogen, which causes cancer. Billions of cards are produced every year, with pounds upon pounds of PVC just sitting in our landfills after the gift cards have been used.

Plastic Gift Cards

Img Source: Flickr: 401(K) 2012

How are companies taking steps to reduce the amounts of plastic gift cards that are in circulation? Some businesses are taking advantage of a paper card or certificate, which is good for eliminating PVC, but are not completely green either. The paper that is used in these gift cards comes from trees, which need to be cut down and severely reduce the amount of clean oxygen that is released into the atmosphere.

With GiftFly, your gift cards can go from being a piece of plastic in your wallet to an item that is just a tap away on your phone. Your company will be environmentally conscious as well! GiftFly offers you and your customers all of the conveniences of a traditional gift card, with none of the plastic. Our eGift cards are sent through email, Facebook, and text message, so a gift card is never more than a few taps away. In addition, your consumers will be able to buy & send a GiftFly to your business to anyone at any time!

If your business wants to be completely green, change your gift card solution as soon as possible, and do your part to help the planet thrive! Promote your new eGift cards this Earth Day to help spread the word.

You can download your Earth Day promotional assets including the email blast you see below, banner ads, card backgrounds and social media posts here: GiftFly Earth Day Assets

*Don’t forget to link your images and posts to your GiftFly page!

Earth-Day-Promo-Email

Merchant of the Week: Dark Side of the Spoon Rock Cafe

 

11018313_1066541070029119_3631393149702570519_n

This week,we are excited to announce that we have established a partnership with Dark Side of the Spoon Rock Cafe. If you are in The Woodlands, Texas, and are looking for some good music, purchase a GiftFly to Dark Side of the Spoon here!

Easter Promotions for Local Businesses

Easter Promotions for Local Businesses

This coming weekend, your business has a tremendous opportunity to capitalize on potential revenue. Local businesses of every type should be taking advantage of the Easter holiday weekend. Easter is a holiday that is also associated with the spring season. Your business can prepare a few strategies to help prepare for the weekend. We have a few ideas to share for different industries. If you have any tips for Easter promotions, please share them in the comments below!

Bakeries

Hot Cross BunsIf you own or manage a bakery, you’re in luck because I’m sure you know Easter is all about the sweets! Baked goods with frosting come in any number of different colors. All bright colors are the order of the day for the Easter season. Get creative with goods that feature bunnies or anything that represents the Easter season. Show us your baking prowess in the comments below!

Flower Shops and Nurseries

Easter LilyFlower shops have an easy road ahead of them this weekend as well. Decorate your shop for Easter or Spring. The appeal of a flower shop is in the display and ambience of the location. Create arrangements that feature bright, pastel flowers that catch the eye of the customer. This is exactly what any customer needs to spruce up a home for Sunday or to present as a hostess gift. Also, you can feature Easter lily promotions and share tips on how to care for your lilies.

Restaurants

Brunch specials allow restaurants to get the lion’s share of revenue during Easter weekend. Brunch is popular year-round, but peaks around springtime. The weather is warming up, and it is an activity that family or friends can enjoy together. Local places with a brunch menu can expect to see a major spike in revenue this weekend.

Easter Brunch

Photo from HGTV.com

Finally, here is a tip for most businesses that cater to children: Host an Easter egg hunt. Activities for kids are enjoyable for them and their parents. Kids love the thrill of the chase, and finding eggs during Easter. You can even charge a nominal fee to result in new revenue for your business or as a fundraiser.

Gift Promotions

Easter is also a big gift-giving holiday. There’s nothing like a bespoke Easter basket from Mom or Grandma. If you are a local shop, send out email promotions for Easter specials and gifts for all ages. Offer a custom eGift card for those sending a long-distance or last-minute gifts. Your customers can send a digital gift card for your business to anyone, 24/7.

Marketing Assets

Download our Easter/Spring assets to promote your eGift cards for this weekend.

Smartphone is the New Wallet: Digital Payment Services

egift card solution

These days, your phone is a lot more than just something that you use to call a person. With smartphones, you have an infinite wealth of knowledge at your fingertips. You can find out what anyone is up to at a given moment with social media apps, find out the latest movie times, or settle a spirited bar-room debate, all with a few touches on your screen.

Our phones have woven themselves into becoming a part of our lives, and soon, they will be a part of our wallet. The companies that are responsible for the two most popular smartphone operating systems in the country have created payment services that take your credit card information, and make a digital copy of your card on your phone. Many big-box retailers have adopted these services into their checkout counters; go into any grocery store, and you will see their stickers where you would swipe your credit card.

Other big-box retailers use their own apps for digital payments, incorporating them as a piece of a loyalty gamification program. Starbucks and Dunkin’ Donuts are two examples at the forefront of this business model, offering points and stars when customers purchase items at their locations. Starbucks has a Gold Card program, where a customer can earn free drinks, food, and discounts after buying a certain number of items in a given year. Dunkin’ has a rewards program where purchasing coffee and food leads to discounts on coffee, as well as free items. By using an app-based gamification system, customers feel as if they are a member of an exclusive club, and develop a sense of loyalty to a brand as a result.

Still other platforms use your phone as either a digital gift card, or a redeeming service for vouchers. Square, for example, offers a simple attachment that turns your smartphone into a credit card reader. Other platforms, like GiftFly, offer the ability to use a mobile app to scan and redeem eGift cards. Now local merchants can sell their gift cards online with the easy-to-use platform GiftFly offers. Customers carry their GiftFly eGift card on their phones, and our merchant app scans the unique QR code to redeem them for the appropriate amount.

Soon, you will never have to worry about leaving your wallet, and forgetting to put it in your back pocket. Your phone will hold your money, credit cards, and local gift cards for you.

 

Spring into New Revenue!

Spring into New Revenue!

Margarita with lime in a margarita glass.Warm weather is (hopefully) on the way, and with it will come a new attitude among potential consumers. Especially given the pattern of constant snowstorms that has made up the winter, people are simply going to want to get out of their homes. A lot of promotions are possible because of the advent of spring, and your business can certainly take advantage. We will outline a few strategies here, but as we always stress, find ways to be different and unique.

Bars and restaurants have an easy road here: all signs point to Spring Break. Now most of your customers are probably years removed from college, but your establishment can become the place for people to kick back and unwind as the thermometer creeps up more and more. Margaritas, daiquiris, piña coladas can bring a sense of vacation in the ambiance of your restaurant. In addition, add some dishes that contain tropical foods.

St Patrick's DayOn a different note, make sure to take advantage of the spring holidays. St. Patrick’s Day is rapidly approaching, and we have outlined a marketing strategy for you here. Create specials or setup a gift card deal to entice customers to come in or send a gift-on-the-fly. In addition, Easter and Memorial Day are just a few of the many ways that you can take advantage of marketing strategy this spring.

 

If your business is not in the food industry (say, for example, a flower shop), you can still get in on the spring revenue. To capture the greatest possible revenue, your business is going to need to be focused on growth. Now, you might be looking at that previous sentence and saying, “Well, of course my business is focused on growth, that’s how we make money!” For right now, I’m not talking about business growth. I am talking about planting seeds. If you offer seed packets of beautiful, bright flowers at discounted prices, your intended audience will buy them. As their gardens become full of vibrant plants, they will come back. As their plants grow and flourish, so too will your business.

Farmers-Market-Week

Spring is a great opportunity to tighten up your marketing, and make sure that everything is ready for your business to prosper through the cold weather into the summer.

A Road Map to Your Revenue Pot of Gold

A Road Map to Your Revenue Pot of Gold

March is here, which usually means one thing: all of the business that comes with St. Patrick’s Day. GiftFly wants you to bring in as many customers and make as much money as possible. Think of this as your personal rainbow, which will lead you to your pot of gold.

  •  Make sure that your menu is stocked with traditional St. Patrick’s Day fare. Corned beef and cabbage, soda bread, and foods containing those items will make up your menu, and your creativity with these staples will set you apart.
  • Drink specials on St. Patrick’s Day is a certain way to make your money. Your whiskey and beer sales will comprise the majority of your income for the weekend leading up to the actual holiday. Offer discounts to people who are wearing green, or a leprechaun hat. Be creative with your discount offers. More volume of sales at a discounted price will more than offset your costs.
  • If your bar/restaurant is on a street that is saturated with other bars, organize a meeting to arrange a pub-crawl, and offer a prize for the craziest costume.This way, all of you can share in the wealth, and so that you can provide an experience for customers that would not necessarily visit you otherwise. The potential to create new regulars is, without a doubt, worth the effort.
  • Partner with either a local or app-based car service to provide safe rides home for your customers. If they get home safe at the end of the night, they will come back another time. Customers remember the places that take an initiative to keep them safe.

And lastly, don’t forget to promote your eGift cards! We created this email blast below you can save to email your customers to help promote your eGift cards year-round!

St-Patricks-Day-Promo-Email

 

We hope that you find these tips useful, and that your revenue takes off smoothly in March!

Quick Hits: 5 Ways to Make Your Business Different

Quick Hits: 5 Ways to Make Your Business Different

Your business simply will not grow if you are the same as your competition. It is something that we have been preaching at GiftFly for months, and it is a fundamental tool in what will get your revenue into the black. Now, if you are a restaurant or bar, we have five suggestions that will get you the push that you need, and give your business a reputation that can only bring in more customers.

Trivia Night

trivia-night-barThe first suggestion that we can give you is hosting a weekly trivia night. I can personally vouch for this suggestion, and tell you that it works. Every week, I head to my local bar, and see the same people. The bartenders know our names, and our drink orders. It is a place where I feel comfortable. By creating a trivia night, you are not just creating a weekly event; you are building a community of people with common interests. Your restaurant will create an environment where people will feel at home, socialize, and continue to come back.

Speed Dating

Another night that you can offer people is a speed dating night. Have local singles come into your establishment, converse with others in the same position, and possibly meet their soul mate. Friendships, relationships, and even marriages can blossom from these events, and your restaurant will forever be involved in stories as “the place that we met”. You will be responsible for creating lasting memories that will endure.

A Bar for Fans

sports-bar

Bobby V’s Sports Bar in Stamford, CT

The easiest way to create a niche for your business is to become the bar/restaurant associated with a certain team. Walk into any pub or sports bar, and you will see memorabilia from either a local team or the team that the bar supports. Simply by entering the place and taking a look around, you will be able to see where fans go to watch a particular team. Host meetups, game watch parties, and theme nights around a given team, and fans of that team will know to come to your bar when they are in town.

Music Hall

Are you looking to improve your reputation as far as nightlife is concerned? Become the bar that is famous for a certain genre of music. Get a feel for the local scene, invite bands to come and play at your place, and people will come. More importantly, find out who the tastemakers and influencers are in your area, and get them into your business as well. Nothing says instant revenue better than an endorsement from a trusted source. Once you have the reputation as “the place to go for the best (genre of music) in (your town)”, you are set.

Live Music at Restaurant

The Fez Restaurant & Bar in Stamford, CT – A GiftFly Merchant

 

The Best Food in Town

best-food-in-townKeeping with the theme of being the best in your town, here is a thought to re-energize your menu. Find an item that you really want to sell, and become the best at it. Put resources into making the best burger, martini, or hot fudge sundae. We are not suggesting a complete overhaul of your menu, just highlighting a certain item or number of items. People will know that your business is the place to go for s given menu item. They will come to you, either because they are curious about your reputation, or because they believe it. Either way, your business is making money, and keeping people coming in.

These steps are simple, and will undoubtedly lead you on the road to more revenue and a bigger bottom line.