Selling for Dads and Grads: Spend Summer on the Fly!

Selling for Dads and Grads: Spend Summer on the Fly!

We know; you are still picking up the bright decorations from Mother’s Day, but there are two more groups of people that your business has to sell to. If they have not already, thousands of students will be leaving their colleges and seeking employment. In addition, Father’s Day is coming on June 21. Of course, every store front has their “Dads and Grads” banner out, but to get the customers and revenue that you want, your online gift cards need to offer something extra.

To explain how your business can do this, we will start with graduates. Nowadays, most college students do not magically leap from the classroom into a cubicle. There is a period of time where they will be on their laptops, searching the job boards for potential employment. Coffee shop owners should take advantage of this sudden wave of potential business by making their store friendly to recent graduates. Doing so is as simple as saying that with each GiftFly redemption, you can get a free item (example: with the purchase of a coffee, you get a free scone).

Graduates are also going to need new clothes for the seemingly endless amount of interviews that they will be going on, and the new jobs that they will be starting. If you own a clothing store, put yourself at the forefront of this revenue opportunity by offering discounts on dress clothing. Customers will definitely spend over the value of their gift card if they think that they are getting more for their money.

Finally, some students will not be going into the workforce immediately, opting instead to take some time and go into graduate school. This means, among other things, that more books will need to be bought. Bookstores can get in on this revenue by offering textbooks and test prep books at enough of a discount that it will give students a reason to pick your business over the larger chains.

Dads

 

With dads, the key is creativity. Fathers are tired of being given the same old socks every year. Most of the time, what they really want to do is one thing: get up early, and hit the golf course. If you own a golf course and are searching for a way to get a lot of dads on the tee box, offer something like a 2 round-for-1 deal. The value alone will bring in a lot of old, loyal customers, who will bring their friends (and potential new customers) and spread the word about your course.

After a long day on the links, not much goes better than a nice steak dinner. Your restaurant can cater specifically to dads, offering meal packages exclusively for fathers, or their families. It can be a fixed menu, a discount, or anything that you think will drive more sales and traffic to your business.

Summer represents a lot of opportunities for revenue, and the selling begins now. This is your time to be creative, get your name out there, and integrate yourself into the community.

 

Merchant of the Week: Sanctuary Massage and Facial Spa

SanctuaryMassageFacialSpa

We would like to welcome Sanctuary Massage and Facial Spa to the GiftFly team! Sanctuary is located in Fort Mill, SC, and offers a variety of massages, skin care, waxing and a variety of other body treatments. Check them out on Facebook and their website, and buy their gift cards here!

GiftFly’s Tips for Mother’s Day

GiftFly’s Tips for Mother’s Day

If you own a business that sells clothing, books, or any general kind of gifts, you are probably in for a big week of extra revenue. Mother’s Day is coming up, and your business is likely prepared for the rush of daughters, sons and significant others that will be looking to purchase something for the special mothers in their lives. Getting the most out of the customer experience is the best way for you to make money from this holiday. At GiftFly, we have combed the Internet, looking for the promotions that we think will garner your business as much foot traffic (and ensuing revenue) as possible.

Mother's Day Gift Cards

These days, promotion begins online. Be it on social media or on your website, the best way to advertise is throughyour presence on the Internet. Your website would do well to carry items specifically tailored to Mother’s Day, and feature them prominently on your front page as a part of a “gift guide”. This guide can be linked to your Facebook, Twitter, and other social media outlets. In addition, put your specialty items on a holiday board on your Pinterest account as part of a giveaway. Every pin that your followers post is an entry to win a particular item.

 

If you want to market your business through an in-store promotion, you need to follow one distinct principle: make it worth your customers’ effort. Offer your Mother’s Day items at a discount. You will profit selling more products at a discounted rate than less products at a higher price. Free gift-wrapping is not necessarily something that will bring people in the doors, but is a nice, convenient touch to add to the experience. Finally, host an event for moms that is friendly for kids. A brunch event and/or live music always brings in people. You set your business up to cash in on extremely-last-minute revenue, and position yourself as a place to go for the holiday.

As a final/finishing touch to your online gift card, why not create a decoration that customers can print out and use as a holder for your gift card, or utilize as part of a gift basket? Whatever you decide to do, make the day special.

You can download your Mother’s Day promotional assets including the email blast you see below, banner ads, card backgrounds and social media posts here: GiftFly Mother’s Day Assets

*Don’t forget to link your images and posts to your GiftFly page!

Mothers-Day-Promo-Email

 

Merchant of the Week: Jack’s BBQ

 

JacksBBQ

Seattle is famous for its coffee, music scene, and weather. When you visit Seattle, we have another item that you should be on the lookout for: barbecue. To find truly amazing barbecue in Seattle, look no further than Jack’s BBQ. Named one of Seattle Weekly’s “Best Places to Eat and Drink 2015”, Jack’s uses the central Texas style, slow-cooking their meats in dry salt and pepper rubs over a variety of hardwoods.

If you are in the mood for some central Texas barbecue in the Seattle area, you can purchase a GiftFly for Jack’s BBQ here. You can also find them on Facebook and Twitter.

Merchant of the Week: Señor Mango’s

SenorMangos

Your one-stop shop for delicious sandwiches, fresh fruit juices, and smoothies in the San Diego area, we are proud to name Señor Mango’s as our merchant of the week! You can purchase a GiftFly for Señor Mango’s here, check out their menu here, and Like them on Facebook here!

GiftFly’s Tips for Administrative Professionals’ Day

GiftFly’s Tips for Administrative Professionals’ Day

Your business runs on logistics. Somewhere behind the scenes, there is someone who manages the books, schedules meetings and travel, stocks inventory, and does all of the tasks that are necessary to keep you running on all cylinders. Whoever this is deserves a reward for his/her efforts, and the day to do that is April 22. By using any of these copy lines in your digital marketing or storefront, you will pique the interest of employers, and your business will absolutely reap the rewards. You can come up with your own creative ways to advertise, but we have a few ideas to get your creativity going:

  • Celebrate the Backbone of the Office.
  • Show the Unsung Hero of Your Office Some Love.
  • They keep your office running smoothly, so show them your appreciation.
  • Fuel the engine of your office with some morale.
  • They make your office brighter; make their day brighter.

Do not forget; Administrative Professionals’ Day is April 22!

A Convenient Truth: Making Your Business Green

A Convenient Truth: Making Your Business Green

Earth Day will be here soon (April 22nd, 2015), and although your company may be doing all it can to be “green”, there is most likely one area that you have overlooked: your gift card solution.

The hidden danger of a plastic gift card is in its composition. The plastic in gift cards contains polyvinyl chloride, or PVC. This is a problem because it is a carcinogen, which causes cancer. Billions of cards are produced every year, with pounds upon pounds of PVC just sitting in our landfills after the gift cards have been used.

Plastic Gift Cards

Img Source: Flickr: 401(K) 2012

How are companies taking steps to reduce the amounts of plastic gift cards that are in circulation? Some businesses are taking advantage of a paper card or certificate, which is good for eliminating PVC, but are not completely green either. The paper that is used in these gift cards comes from trees, which need to be cut down and severely reduce the amount of clean oxygen that is released into the atmosphere.

With GiftFly, your gift cards can go from being a piece of plastic in your wallet to an item that is just a tap away on your phone. Your company will be environmentally conscious as well! GiftFly offers you and your customers all of the conveniences of a traditional gift card, with none of the plastic. Our eGift cards are sent through email, Facebook, and text message, so a gift card is never more than a few taps away. In addition, your consumers will be able to buy & send a GiftFly to your business to anyone at any time!

If your business wants to be completely green, change your gift card solution as soon as possible, and do your part to help the planet thrive! Promote your new eGift cards this Earth Day to help spread the word.

You can download your Earth Day promotional assets including the email blast you see below, banner ads, card backgrounds and social media posts here: GiftFly Earth Day Assets

*Don’t forget to link your images and posts to your GiftFly page!

Earth-Day-Promo-Email

Merchant of the Week: Dark Side of the Spoon Rock Cafe

 

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This week,we are excited to announce that we have established a partnership with Dark Side of the Spoon Rock Cafe. If you are in The Woodlands, Texas, and are looking for some good music, purchase a GiftFly to Dark Side of the Spoon here!

Easter Promotions for Local Businesses

Easter Promotions for Local Businesses

This coming weekend, your business has a tremendous opportunity to capitalize on potential revenue. Local businesses of every type should be taking advantage of the Easter holiday weekend. Easter is a holiday that is also associated with the spring season. Your business can prepare a few strategies to help prepare for the weekend. We have a few ideas to share for different industries. If you have any tips for Easter promotions, please share them in the comments below!

Bakeries

Hot Cross BunsIf you own or manage a bakery, you’re in luck because I’m sure you know Easter is all about the sweets! Baked goods with frosting come in any number of different colors. All bright colors are the order of the day for the Easter season. Get creative with goods that feature bunnies or anything that represents the Easter season. Show us your baking prowess in the comments below!

Flower Shops and Nurseries

Easter LilyFlower shops have an easy road ahead of them this weekend as well. Decorate your shop for Easter or Spring. The appeal of a flower shop is in the display and ambience of the location. Create arrangements that feature bright, pastel flowers that catch the eye of the customer. This is exactly what any customer needs to spruce up a home for Sunday or to present as a hostess gift. Also, you can feature Easter lily promotions and share tips on how to care for your lilies.

Restaurants

Brunch specials allow restaurants to get the lion’s share of revenue during Easter weekend. Brunch is popular year-round, but peaks around springtime. The weather is warming up, and it is an activity that family or friends can enjoy together. Local places with a brunch menu can expect to see a major spike in revenue this weekend.

Easter Brunch

Photo from HGTV.com

Finally, here is a tip for most businesses that cater to children: Host an Easter egg hunt. Activities for kids are enjoyable for them and their parents. Kids love the thrill of the chase, and finding eggs during Easter. You can even charge a nominal fee to result in new revenue for your business or as a fundraiser.

Gift Promotions

Easter is also a big gift-giving holiday. There’s nothing like a bespoke Easter basket from Mom or Grandma. If you are a local shop, send out email promotions for Easter specials and gifts for all ages. Offer a custom eGift card for those sending a long-distance or last-minute gifts. Your customers can send a digital gift card for your business to anyone, 24/7.

Marketing Assets

Download our Easter/Spring assets to promote your eGift cards for this weekend.

Smartphone is the New Wallet: Digital Payment Services

egift card solution

These days, your phone is a lot more than just something that you use to call a person. With smartphones, you have an infinite wealth of knowledge at your fingertips. You can find out what anyone is up to at a given moment with social media apps, find out the latest movie times, or settle a spirited bar-room debate, all with a few touches on your screen.

Our phones have woven themselves into becoming a part of our lives, and soon, they will be a part of our wallet. The companies that are responsible for the two most popular smartphone operating systems in the country have created payment services that take your credit card information, and make a digital copy of your card on your phone. Many big-box retailers have adopted these services into their checkout counters; go into any grocery store, and you will see their stickers where you would swipe your credit card.

Other big-box retailers use their own apps for digital payments, incorporating them as a piece of a loyalty gamification program. Starbucks and Dunkin’ Donuts are two examples at the forefront of this business model, offering points and stars when customers purchase items at their locations. Starbucks has a Gold Card program, where a customer can earn free drinks, food, and discounts after buying a certain number of items in a given year. Dunkin’ has a rewards program where purchasing coffee and food leads to discounts on coffee, as well as free items. By using an app-based gamification system, customers feel as if they are a member of an exclusive club, and develop a sense of loyalty to a brand as a result.

Still other platforms use your phone as either a digital gift card, or a redeeming service for vouchers. Square, for example, offers a simple attachment that turns your smartphone into a credit card reader. Other platforms, like GiftFly, offer the ability to use a mobile app to scan and redeem eGift cards. Now local merchants can sell their gift cards online with the easy-to-use platform GiftFly offers. Customers carry their GiftFly eGift card on their phones, and our merchant app scans the unique QR code to redeem them for the appropriate amount.

Soon, you will never have to worry about leaving your wallet, and forgetting to put it in your back pocket. Your phone will hold your money, credit cards, and local gift cards for you.