Go Local to Global with GiftFly!

Go Local to Global with GiftFly!

Your business is doing great. You have positive consumer reviews, good quality product, and a niche to fill within the community. However, to become more profitable, you need to be able to reach an audience that you have not reached before. There are very simple ways to do this, most of which focus on the quality of your product. Follow these steps, and you will be able to take your business to the next level, with minimal effort:

Happy Flag Day from GiftFly!

Cool off with some Iced Tea Today!

From the Seeds of an Idea: Growing Your Small Business

From the Seeds of an Idea: Growing Your Small Business

So, you have a business, and you are ready to start selling your product. The problem is, how do you a) create a consumer base, and b) grow it at the same time?


When starting a business, there are a few questions that should be answered. The first of these is “How can I be different from my competition?” You are not likely to succeed if you are establishing a brand under the premise of trying to lure customers away from somewhere else. Simply put, you need to look at your competition, find out what did not work, and make sure that you do not make the same mistakes. This is also important when it comes to your own presence on reviewing sites (Yelp, for example). If you get a negative review on one of these sites, use that criticism in a constructive way, and fix what is causing a negative review. By the same token, accentuate what is being said that is positive about your business. This is key to getting off the ground and into the marketplace.


Another part of establishing your brand is having a voice on social media. This means creating pages on Facebook, Twitter, Google+, and LinkedIn to start. All of these sites have nuances to them that are beneficial to you. Businesses today are operating in an age where engaging customers is paramount to retention and expansion. If your customers feel like your business cares about them, they will most likely become a returning customer, and will also recommend you to potential clients.

Buy someone a donut today!

How GiftFly Can Help Your Business: A Guide for Merchants

How GiftFly Can Help Your Business: A Guide for Merchants

It is no secret that innovation is what drives the marketplace in business. The most successful companies are the ones that stand out from their competition. They have the “it factor” that brings in consumers, and more importantly, their money. Over the past 15 years, gift cards have become an increasingly prominent piece of commerce. In the age of the Internet, e-gifting has cornered its own section of this business, growing from $300 million in 2012 to an estimated $3 billion in sales in 2013. At GiftFly, we have come up with a way that allows you to sell gift cards in a way that was impossible before. It also provides you with new and innovative ways to market to your customer base. With GiftFly, you can truly set yourself apart from businesses that are vying for the same spot.


So, what exactly is GiftFly? We are an online gift card solution that allows your customers to buy gift cards to your business at all hours of the day. Consumers will buy a gift card in any amount, and the receiver will get his/her digital gift card via email, Facebook and/or text. They will then come into your business to redeem their eGift card, at which point you will scan it using our free QR-scanning app for merchants. We also set you up with an online merchant dashboard that allows you to track transactions and access customer information in real time. Finally, we provide you with the GiftFly widget so that you can embed a custom button that allows your customers to buy & send online gift cards from your own website as well as various signage materials to promote your new product.

Father’s Day is Coming Up, Celebrate with a GiftFly!

It is commonly known that a baby’s first word is usually some form of “Dad.” Every June, we celebrate our fathers, who taught us how to throw a ball for the first time and took us to our first sporting event. When Father’s Day comes around, our dads usually have a new pair of socks or a tie to look forward to. This Father’s Day, how about you turn the tables and send him an online gift card? Give him something that he will love and enjoy!

Tip Your Cap to the Class of 2014!

Tip Your Cap to the Class of 2014!

May usually signifies the end of four years of college for most students, as they prepare to graduate and enter the workforce. Most graduates will start applying for jobs right away; others will take a little time to decompress and enjoy a trip. With these things in mind, anyone who has a loved one graduating is wondering how to send him/her off right. GiftFly is your one-stop shop for online gift cards to virtually any small to medium-sized business. Through a cash card, you can let your grad know that they are important to you, while at the same time easing the stress that comes with entering the job market. How can you give a gift that will help them, and support local business at the same time? We have some suggestions for you:

What’s On Tap For You During American Craft Beer Week?


Beer is a beverage that is simple to make, and yet difficult to master. Breweries all over the world have sprung up, adding their own ingredients and flavors to the simple formula of water, barley, hops, and yeast. This week, we celebrate the craft beer brewers, who put a particular emphasis on flavor and taste.


American Craft Beer Week runs from May 12-18, and here in Connecticut, we have a wealth of breweries. The CT Beer Trail begins as far west as Stamford, reaches out east to Stonington and north to East Windsor. Many breweries along the trail offer tours, allowing patrons to see how the beer is made and what recipes set them apart from all other breweries. Some, like Two Roads in Stratford, have tasting rooms where customers can taste the seasonal beers on tap, bringing in local food trucks to supplement their beverages. Others, like Southport Brewing Co. in Southport, provide freshly brewed beer in a restaurant setting.


Regardless, you should support a local brewery this week. You may not know these beers as well as some of the most common options on tap, but this week, try a new ale or pilsner. You might be surprised with the results.


For more information on the CT Beer Trail, check out this link: http://ctbeertrail.net/page/breweries-1


Also, in case you missed it, Food & Wine did an article highlighting the best bars in America: http://bit.ly/1lu95LW

GiftFly: The Cure for the Common Bad Day

Everyone has heard the song “Bad Day” by Daniel Powter, but sometimes singing a sad song isn’t enough to turn it around. There are times that people just need to be cheered up. What better way to make someone’s day than to send him or her a GiftFly? Here are a variety of things that GiftFly can be used for: