So, you have a business, and you are ready to start selling your product. The problem is, how do you a) create a consumer base, and b) grow it at the same time?
When starting a business, there are a few questions that should be answered. The first of these is “How can I be different from my competition?” You are not likely to succeed if you are establishing a brand under the premise of trying to lure customers away from somewhere else. Simply put, you need to look at your competition, find out what did not work, and make sure that you do not make the same mistakes. This is also important when it comes to your own presence on reviewing sites (Yelp, for example). If you get a negative review on one of these sites, use that criticism in a constructive way, and fix what is causing a negative review. By the same token, accentuate what is being said that is positive about your business. This is key to getting off the ground and into the marketplace.
Another part of establishing your brand is having a voice on social media. This means creating pages on Facebook, Twitter, Google+, and LinkedIn to start. All of these sites have nuances to them that are beneficial to you. Businesses today are operating in an age where engaging customers is paramount to retention and expansion. If your customers feel like your business cares about them, they will most likely become a returning customer, and will also recommend you to potential clients.