The Importance of Social Media Listening

The Importance of Social Media Listening

As we have said in previous blog entries, social media is the trend that savvy marketers are chasing currently. We have given you some basic strategies for social media marketing, and told you how to prepare your marketing strategy for the coming year.


However, social media is more than just posting content and seeing what sticks. To truly be an effective social media marketer, you need to listen as well as you speak. The language that you use is important, but you also need to find out what people are saying about you. You need to know if your messages are resonating with your targeting audience. Luckily, there are many different platforms that are available to you. With social media listening platforms, you can identify a target audience, find out if they are responding to your messages, and engage them accordingly! You can also schedule social media so that the most people can see you at the right time, and sift through topics that are relevant to your business, and join in an ongoing conversation. We have chosen two sites that we think are particularly helpful, and we will highlight them now.

hootsuite-horizontal-blackHootsuite is perhaps the most well known social media listening tool, and it has brought itself to the top of the list of a reason. Hootsuite is an all-in-one platform. With Hootsuite, you can see all of your brand’s social media feeds at once. You can reply to all of your consumers in real-time, or save your responses for future use. As far as analytics are concerned, you can track your message reach and engagement to find out what is working. Your audience can be broken down by age, demographic, and location. With all of these in hand, you can determine influencers, and appropriately target the market that you want to sell to. In addition, Hootsuite has a task management component to it. As the lead user, you can assign permissions to other users, assign and delegate tasks, and ultimately approve content before it gets pushed out to the masses. Hootsuite encompasses all facets of social media listening, and it is incredibly valuable to your social media presence.




If you are looking to see how you stack up against your competition, or if you are just looking for information pertaining to your particular field of interest, Social Mention is something that you should absolutely have in your arsenal. Social Mention provides alerts for keywords that you put in, and provides you with the amount of people that are tweeting. In addition, it gives you the Twitter hashtags with the most engagement, users that are commenting at the most frequent rate. More importantly, it gives you an outlook into the sentiment of the comments that are being written. You can find out what is getting positive, negative, and indifferent reviews, and capitalize on what is trending.


With these two platforms, you will be able to effectively listen to your audience and find what works. From there, the rest is up to you. With the information that you will mine, your marketing will be firing on all cylinders.

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