This coming weekend, your business has a tremendous opportunity to capitalize on potential revenue. Local businesses of every type should be taking advantage of the Easter holiday weekend. Easter is a holiday that is also associated with the spring season. Your business can prepare a few strategies to help prepare for the weekend. We have a few ideas to share for different industries. If you have any tips for Easter promotions, please share them in the comments below!
If you own or manage a bakery, you’re in luck because I’m sure you know Easter is all about the sweets! Baked goods with frosting come in any number of different colors. All bright colors are the order of the day for the Easter season. Get creative with goods that feature bunnies or anything that represents the Easter season. Show us your baking prowess in the comments below!
Flower Shops and Nurseries
Flower shops have an easy road ahead of them this weekend as well. Decorate your shop for Easter or Spring. The appeal of a flower shop is in the display and ambience of the location. Create arrangements that feature bright, pastel flowers that catch the eye of the customer. This is exactly what any customer needs to spruce up a home for Sunday or to present as a hostess gift. Also, you can feature Easter lily promotions and share tips on how to care for your lilies.
Brunch specials allow restaurants to get the lion’s share of revenue during Easter weekend. Brunch is popular year-round, but peaks around springtime. The weather is warming up, and it is an activity that family or friends can enjoy together. Local places with a brunch menu can expect to see a major spike in revenue this weekend.
Finally, here is a tip for most businesses that cater to children: Host an Easter egg hunt. Activities for kids are enjoyable for them and their parents. Kids love the thrill of the chase, and finding eggs during Easter. You can even charge a nominal fee to result in new revenue for your business or as a fundraiser.
Easter is also a big gift-giving holiday. There’s nothing like a bespoke Easter basket from Mom or Grandma. If you are a local shop, send out email promotions for Easter specials and gifts for all ages. Offer a custom eGift card for those sending a long-distance or last-minute gifts. Your customers can send a digital gift card for your business to anyone, 24/7.
Download our Easter/Spring assets to promote your eGift cards for this weekend.